Radio’s human voice must lead in AI era, say experts at World Radio Day event
HYDERABAD: The Public Relations Council of India (PRCI), Hyderabad Chapter, in association with Loyola Academy, marked World Radio Day on February 13, 2026, with a focus on the theme “Radio and Artificial Intelligence – AI is a Tool, Not a Voice”.
The programme, organised by the Department of B.A. Mass Communication at Loyola Academy, Alwal, Secunderabad, underlined that while Artificial Intelligence can improve efficiency in broadcasting, the human voice remains central to radio’s credibility and emotional connect.
The event began with a prayer song by students. Shakeel Ahmed, chairman, PRCI Hyderabad Chapter, delivered the welcome address and spoke on radio’s continued relevance in the digital era.
Rev. Fr. B. Peter, vice-principal, School of Arts, Humanities and Life Sciences, Loyola Academy, emphasised responsible use of AI in media. He said communication must retain human values even as technology evolves.
Mementos were presented to guests during the event.
Public broadcasting adapting to new technologies
S. Ramesh Sunkasari, head of programmes, Akashvani Hyderabad, delivered the presidential address. He explained how public service broadcasting is adapting to emerging technologies while maintaining credibility and public trust.
C. Rajagopal, former deputy director of All India Radio, Mumbai, delivered the keynote address. Drawing from his professional experience, he highlighted the importance of discipline and preparation in radio broadcasting.
A special interaction session featured former RJs of the Yuvavani English Channel of All India Radio — Frederick Michael and K. Ravindran. They spoke about challenges faced as comperes, preparation for programmes and celebrity interviews, and memorable scripting moments. They also offered guidance to students aspiring to build careers in radio and media. The session was conducted by Hita.
Radio professionals share industry insights
Prateeka, RJ at Magic FM and a four-time Indian Radio Forum Award winner, spoke about confidence, stage presence and audience engagement.
Grace Naomi, RJ at Big FM and host of “Pakka Hyderabadi”, said radio builds emotional connections with listeners and stressed empathy and mindful communication.
RJ Anusha, host of the Evening Show on Radio City 91.1 FM and a Golden Globe Radio Award winner, spoke about interviewing more than 300 celebrities, entrepreneurship and social initiatives, including breast cancer awareness.
An interactive question-and-answer session allowed students to engage directly with speakers.
The programme was compered by Harshitha and Shanaya. It was attended by D. Elsita, head of the department, and faculty members A. Hima Bindu, Josephin Bharathi, P. Vikram Kumar, N. Rajeshwari and Tejasvini. Students from B.A. Mass Communication, B.A. Psychology and B.Sc. Multimedia and Animation participated.
The vote of thanks was delivered by Rahul, vice-president of PRCI YCC, Loyola Academy.
Speakers concluded that while technology must be used wisely, the human voice will remain the heart of radio.
