Telangana’s tourism to benefit from global exposure at 72nd Miss World 2025
Hyderabad: Telangana is set to host the 72nd Miss World from May 7 to May 31, 2025, marking a major opportunity to promote the state’s tourism on the global stage. The event, covered by over 3,000 media partners, will spotlight Telangana’s blend of tradition and modernity, attracting attention from audiences worldwide.
The competition will feature beauty pageant winners from 140 countries, including individuals with backgrounds in fields such as medicine, engineering, sports, social work, and the arts. This platform will help showcase Telangana’s unique offerings to a global audience.
Key Tourism Initiatives
The event presents an opportunity for Telangana to promote itself as a key tourism destination through several key initiatives:
• Safety and Comfort: Telangana will emphasize its reputation as a safe, tourist-friendly destination. The state has introduced measures like a tourist police force and enhanced surveillance to ensure a secure environment for visitors, particularly solo women travelers.
• Infrastructure and Connectivity: With excellent infrastructure, including the award-winning Rajiv Gandhi International Airport (RGIA) and strong rail and road connectivity, Telangana is well-equipped to host international events. The state’s focus on hospitality and safety makes it an attractive destination for tourism.
Showcasing Telangana’s Culture and Heritage
The Miss World program will incorporate Telangana’s cultural highlights. Contestants, organizers, and media will be taken on tours to experience the state’s heritage sites, local crafts, and urban attractions. Iconic landmarks such as Golconda Fort and Charminar will serve as backdrops for the opening and finale events.
Telangana’s rich cultural heritage will be promoted through displays of handlooms like Pochampally and Gadwal sarees, traditional art forms such as Cheriyal masks, and the state’s distinctive cuisine. Special fashion showcases will feature Telangana’s handlooms, providing economic opportunities for local artisans and promoting sustainable tourism.
Telangana, known as the “vaccine capital of the world,” will highlight its healthcare sector during Miss World. Hyderabad’s medical facilities will be showcased, with tours arranged for participants to visit leading hospitals. The state will position itself as a destination for medical tourism, promoting affordable, world-class healthcare.
Promoting Eco-Tourism
Telangana’s eco-destinations, such as Kawal and Amrabad Tiger Reserves, will be featured in the event’s itinerary. Activities like eco-safaris and tree-planting drives with contestants will align with the “Beauty with a Purpose” theme, reinforcing the state’s commitment to sustainable tourism.
Telangana’s spiritual sites, including the UNESCO-listed Ramappa Temple and the Thousand Pillar Temple, along with architectural landmarks like Golconda Fort, Charminar, and Falaknuma Palace, will be highlighted. These sites will be showcased as part of the state’s tourism potential.
Film and Entertainment Tourism
As a hub of India’s film industry, Hyderabad will gain exposure as a film and entertainment tourism destination during Miss World. The event is expected to boost the film tourism sector, bringing attention to locations like Ramoji Film City and Golconda Fort.
A digital campaign will run throughout the event, using social media and virtual tours to engage global audiences. Behind-the-scenes content and influencer collaborations will help promote Telangana’s attractions and create compelling narratives about the state.
To expand its reach, Telangana will offer media tours and collaborate with travel bloggers and journalists. Partnerships with airlines, hotels, and tour operators will create tourism packages, while collaborations with international tourism organizations will strengthen the state’s tourism profile.
Long-Term Benefits for Telangana
The visibility gained from hosting Miss World will place Telangana on the global tourism map, attracting tourists and investors. Local businesses, including those in textiles, hospitality, and transportation, will benefit from the influx of visitors. The event will also create jobs and stimulate economic growth.
By hosting Miss World, Telangana aims to strengthen its image as a culturally rich, progressive, and tourist-friendly destination. The state’s hospitality and potential will be showcased to a global audience, with the tagline “Telangana, Zarur Aana” (Telangana, A Must-Visit) encouraging tourists to explore the state’s heritage, culture, and traditions.
