Telangana set to add 121 new liquor brands
HYDERABAD: Telangana is set to see the entry of international and premium Indian liquor brands, including foreign beers, luxury whiskies, cognacs and wines. The Telangana State Beverages Corporation Limited (TGBCL) has initiated the process to introduce 121 new liquor brands from 18 suppliers.
The proposed list includes single malt whiskies, cognacs, foreign beers, wines, vodka and other premium spirits. TGBCL managing director C Hari Kiran said the corporation had uploaded details of the proposed brands and documents submitted by the companies on its website to invite public objections and improve transparency in the registration process.
Public objections invited for proposed liquor brands
The applications were received from new suppliers who are not currently registered with the corporation. Officials are examining the applications before completing the brand-registration process.
The public notice has been issued to prevent legal complications and trademark disputes. Only brands that meet government regulations and eligibility criteria will be supplied to depots and, subsequently, retail liquor outlets in phases.
Objections to the proposed brands will be accepted for 10 days from the date of the notification. Representations reaching the Nampally Ayyar Bhavan by 5pm on September 1 will be considered. A committee of experts will examine the objections received before taking a final decision.
The exercise is aimed at widening consumer choice by bringing international-standard liquor products to Telangana while also generating revenue through liquor sales.
Luxury and ultra-luxury foreign brands in proposed list
The proposed list includes several luxury and ultra-luxury foreign liquor brands. William Grant & Sons India has applied for registration of brands including Glenfiddich, Monkey Shoulder and other whisky products.
Single malt whiskies aged 12, 15, 18, 21, 23, 26 and 30 years, along with brands such as Monkey Shoulder and Hendrick’s, are also among those proposed for approval.
Hyderabad-based FL Beverages has proposed the Macallan Highland single malt range, along with other foreign whisky and wine brands mentioned in the list. The applications also include Louis Chardin Grande Champagne Cognac, Remy Martin, Bruichladdich whisky and Hardy’s wine through a supplier based in Tadepalli.
International beer brands such as Tiger Lager, San Miguel and Red Horse have been proposed through Dubiz. German beer brands have also been included through Kurajain Beverages.
Other proposed brands include Glen Plager, Extil Organic Vodka and Loca Loca Tequila.
Indian-made premium spirits and wines also proposed
Alongside foreign brands, several Indian-made foreign liquor (IMFL) and domestic premium brands are also seeking entry into the Telangana market.
Allied Blenders and Distillers Limited has applied for registration of its Ultra Collection Elite Blended Malt Whisky and Zoya luxury brands.
Applications from Anhe Distilleries include Syoke Lab Classic, Saffron-infused vodka and Royal NC Premium Whisky, according to the supplied copy.
Karnataka-based Reico Viner Private Limited has proposed bringing red, white, sparkling and honey wines under the Irma brand to Telangana.
Vidadi Valley Beverages has proposed Bad Apples Chillers and Chachi Red Wine, while Shankar Distillers has included Versas American Blended Whisky in its application.
Maharashtra-based Sallone Vineyard has sought registration of new wine ranges under the names Seven and Orya. United Spirits Limited, through its Herksen Distillery, has included McDowell’s No. 1 Classic Trend Whisky.
RR Enterprises of Mahabubnagar and Badiriyam Exim of Rayadurgam in Andhra Pradesh have also proposed premium beers and foreign wines.
The technical details and company documents submitted by all 18 suppliers have been uploaded on the official portal, according to the copy.
The proposed list also includes Korean beers such as Seokbanggo Lager and Dongung Beer, as well as whisky proposed by Winterfell Implex.
Excise department sources said the proposed products are expected to appeal to consumers seeking premium liquor products in Telangana.
