Ravi Teja’s Irumudi hits ₹200 crore, team says

Hyderabad : Ravi Teja-starrer Irumudi received a positive response from audiences from its opening day. The film’s team has now announced that it has crossed the ₹200-crore mark. Here are the key factors behind the film’s success.
Ravi Teja takes on a different role
Known largely for his mass-oriented roles, Ravi Teja appears in a different avatar in Irumudi. He plays Trinath, an ordinary middle-class father who is deeply attached to his daughter.
His emotional portrayal of a father who goes to great lengths for his daughter’s happiness has won appreciation from critics.
Ayyappa Deeksha connects with devotees
The film explores the significance of the Irumudi Deeksha, an aspect familiar to Telugu audiences, particularly devotees of Lord Ayyappa.
Ravi Teja’s character takes up the 41-day Ayyappa Deeksha for his daughter Manemma, played by Baby Nakshatra. How the Deeksha transforms his life becomes a key part of the story.
Twists keep audiences engaged
Along with sentiment, the film features unexpected turns and a twist in the climax. These elements have kept audiences engaged and contributed to the film’s success.
Fight against injustice faced by girls
The film goes beyond depicting a father’s love for his daughter. Ravi Teja’s character also fights against injustices faced by girls in society, an aspect that has resonated with audiences.
Familiar songs add to the appeal
The inclusion of the popular Telugu song Mallepoola Pallaki has worked as another plus point for the film. Fans have reportedly sung devotional chants in theatres during the song.
The songs Yaalalo.. Yaalalo and Karthika Masam have also received a positive response.

