Ram Charan’s “Chikiri Chikiri” breaks records with 46M views in 24 hours
HYDERABAD: The launch of “Chikiri Chikiri,” the debut single from Peddi featuring Ram Charan, electrified India’s music scene and shattered digital records, earning over 46 million YouTube views in 24 hours across four languages.
This achievement underscores Ram Charan’s strong digital presence and sets a new milestone for Indian cinema music. The song quickly reached the top of national trending charts, driven by enthusiastic support from fans and the public.
A.R. Rahman composed “Chikiri Chikiri,” mixing rustic influences with wide appeal to create a memorable audio-visual experience. Balaji’s lyrics and Mohit Chauhan’s vocals enable the song to connect with listeners across diverse languages and regions.
The song’s success comes from its mix of strong elements. Rahman’s unique sound brings a fresh but familiar rhythm that connects with listeners. Ram Charan’s new look and energetic performance stand out, and his choreography, especially the viral hook step, has sparked many dance challenges on social media.
Director Buchi Babu Sana chose to film in real locations without the use of AI or VFX, thereby enhancing the song’s authenticity. Janhvi Kapoor’s performance further contributes to its visual appeal.
The record-breaking momentum started early, with the Telugu version alone reaching over 32 million views in 13 hours, surpassing previous South Indian film records. By 24 hours, combined views across all four language versions exceeded 46 million, with nearly a million likes.
“Chikiri Chikiri” has quickly become prominent on social media. Instagram and Twitter have seen many fan-made reels and posts. The track appears often on playlists and timelines, reflecting the anticipation for Peddi.
Backed by Venkata Satish Kilaru’s Vriddhi Cinemas and directed by Buchi Babu Sana, Peddi is set for release on March 27, 2026. The response to its first song shows significant interest in the film.
