Environmentalist Karunakar Reddy initiates rainwater revolution to tackle water scarcity

Hyderabad: M. Karunakar Reddy, the renowned Water Hero of India and the founder of Igniting Minds, has launched the Rainwater Revolution campaign to promote the vital practice of rainwater harvesting. This initiative aims to alleviate water scarcity and reduce reliance on external water sources by harnessing the power of rainwater. The campaign seeks to inspire communities to collect and store rainwater for a wide range of essential purposes, including irrigation, sanitation, and consumption following proper treatment.
“Rainwater harvesting is a sustainable solution that not only helps to lower water bills and alleviate the burden on municipal water supply but also serves as a reliable water source during droughts and facilitates groundwater replenishment. Igniting Minds has made remarkable progress in this area, saving an impressive 1,362 million liters of water annually, installing 14,000 rooftop harvesting systems, and rejuvenating 4,900 dried-up borewells. This has made a significant impact on water conservation and availability,” said M. Karunakar Reddy on his social media platform.
🌧️💧 Join the Rainwater Revolution💧🌧️
We are thrilled to share these amazing videos from our community members who are making a real difference by conserving rainwater using our Rainwater Filters! 💦 Instead of letting precious water go to waste, they are harvesting it for a… pic.twitter.com/2pNAORN8Nh
— M.Karunakar Reddy (@kkrmardi) June 17, 2024
Karunakar Reddy highlighted urban challenges including rainwater runoff leading to floods, traffic congestion, and drain overflow. He emphasized the simple yet effective solution of installing rainwater filters to prevent wastage and encouraged everyone to adopt this affordable method for a more sustainable and livable city.
He urged participation in the Rainwater Revolution, inviting individuals to join efforts to conserve rainwater. He also shared the success stories of community members using rainwater filters to ensure sustainable water usage.
For individuals interested in participating, engagement opportunities include the installation of rainwater filters at personal residences, the online sharing of individual conservation narratives using the hashtag #RainwaterRevolution, and the promotion of awareness within social circles. Karunakar Reddy is available to provide guidance on rainwater conservation via WhatsApp at 9000365000.
The campaign aims to promote sustainable living by addressing water scarcity and encouraging environmental conservation through practical, eco-friendly measures.