Mahesh Babu’s niece Jaanvi debuts with Koushik Gold & Diamonds
HYDERABAD: Koushik Gold & Diamonds has launched its latest campaign, blending cinematic heritage and artistry to introduce the much-awaited on-screen debut of Jaanvi Swarup Ghattamaneni.
The announcement has attracted attention as Jaanvi, daughter of actress-director Manjula Ghattamaneni and granddaughter of actor Krishna, steps into the spotlight for the first time.
The campaign, titled “A New Era of Grace and Brilliance,” presents Jaanvi as a representative of the brand’s values. Koushik Gold & Diamonds views this collaboration as a meaningful partnership, reflecting its reputation for trust and artistry in South India.
“The moment we saw her photographs, we knew she was the one,” revealed Kunal, Managing Director of Koushik Gold & Diamonds. “There’s a classic authenticity to her, a soulful quality that you cannot manufacture. We are honoured to be the first to present her to the world.”
The ad film, directed by SLN Rajesh, is described as a poetic visual narrative. It showcases Jaanvi adorned in the brand’s signature bridal and diamond collections, set against a backdrop of soft hues and emotive music. The director praised her innate talent, noting, “She doesn’t pose; she emotes. She brought a calm, radiant energy that elevated the entire project.”
For the Ghattamaneni family, this debut is a significant milestone. Jaanvi’s mother, Manjula, expressed her happiness, stating, “To see her shine in something so graceful and rooted feels like a mother’s dream reborn. Koushik has captured her essence perfectly, delicate yet powerful, elegant yet full of spirit.”
Jaanvi expressed her connection to the brand’s philosophy. “Koushik’s jewellery has a warmth and authenticity that feels close to home,” she said. “Their designs celebrate tradition but feel modern, that’s exactly how I see myself too.”
This collaboration brings together two established legacies, Koushik, known for purity and precision, and Ghattamaneni, recognized for artistry and passion. It represents a blend of heritage and innovation.
