Handmade seviyah sees surge in Hyderabad ahead of Eid-ul-Fitr 2026
HYDERABAD: With Eid-ul-Fitr 2026 approaching, demand for handmade seviyah has soared in Hyderabad. The traditional ingredient is a key component of sheer khurma, a sweet dish made with milk, dates, and dry fruits.
Sheer khurma, which translates to “sweet milk,” is a rich dessert served as breakfast on Eid morning and offered to guests throughout the day. Prepared with a blend of seviyah, milk, dates, and dry fruits, it remains a favourite during the festive celebrations.
In Hyderabad, several families from older parts of the city have been crafting handmade seviyah for generations. A few reside in Chaderghat, including Saleem Khan, who has been preparing the strands for the past 40 years.
Khan told reporters that handmade seviyah costs ₹300–350 per kg wholesale and ₹400–500 per kg retail. “Unlike machine-made seviyah, which often turns mushy in milk, the handmade variety retains its texture and enhances the dish’s overall taste,” he said.
The labour-intensive process requires skill and patience, with artisans beginning preparation months before Eid. Despite the higher cost, demand remains strong, as families stock up during Ramzan. Handmade seviyah typically sells for three to five times the price of machine-made versions, reflecting its superior quality.
