Allu Arjun moves Delhi High Court against unauthorised commercial use of identity
Hyderabad : Actor Allu Arjun has filed a petition in the Delhi High Court seeking protection against the unauthorised commercial use of his identity, including his name, photographs, videos and voice.
The plea requests the court to restrain individuals and entities from using these attributes for commercial purposes without prior permission.
Petition seeks personality rights protection in commercial use
According to the petition, such unauthorised usage could lead to misuse of the actor’s identity and potential financial and reputational implications.
The move aligns with increasing legal efforts by celebrities to safeguard personality rights, particularly in digital and advertising spaces.
Delhi High Court to hear matter on Friday
Justice Tusshar Rao Gedela is scheduled to hear the matter on April 17.
Further details of the proceedings are expected after the hearing.
